From Reuters:
“Amazon
launches online pharmacy in new contest with drug retail”
Amazon.com Inc
on Tuesday launched an online pharmacy for delivering prescription medications
in the United States, increasing competition with drug retailers such as
Walgreens, CVS Health and Walmart. Called Amazon Pharmacy, the new store lets
customers price-compare as they buy drugs on the company’s website or app.
Shoppers can toggle at checkout between their co-pay and a non-insurance
option, heavily discounted for members of its loyalty club Prime. The move
builds on the web retailer’s 2018 acquisition of PillPack, which Amazon said
will remain separate for customers needing pre-sorted doses of multiple drugs. Shares
of pharmacy chains, drug wholesalers and grocers fell before the bell. Amazon’s
shares were up nearly 2% at $3,190.99.
Over the past two years, Amazon has worked to secure more state licenses for shipping prescriptions across the country, which had been an obstacle to its expansion into the drug supply chain, according to analyst notes from Jefferies Equity Research. The company founded as an online bookseller has disrupted industries including retail, computing and now potentially pharmaceuticals, drawing criticism of its size and power from labor groups and lawmakers along the way. TJ Parker, PillPack’s CEO and vice president of Amazon Pharmacy, said in a statement the retailer aimed to bring “customer obsession to an industry that can be inconvenient and confusing.” The company faces entrenched competition from Walgreens Boots Alliance Inc, CVS Health Corp, Walmart Inc, Rite Aid Corp, Kroger Co and others. Take-up of online ordering of drugs has been low, according to market research from J.D. Power. Amazon injects a new look and feel into a space that has been dominated by a few large mail order pharmacies like CVS, Cigna Corp and UnitedHealth’s Optum, analysts from brokerage Evercore ISI said in a note. “Consumers have historically not warmed to mail delivery of prescriptions, as customer service has been a weaker point of this service,” they added. Shares of Walgreens Boots Alliance, Rite Aid and CVS tumbled between 8% and 12%, while those of drug distributors Mckesson Corp, Cardinal Health Inc and Amerisourcebergen Corp were down 2% to 5%.
Should Prime
members prefer buying in person, Amazon said its discounts on non-insurance
purchases apply at more than 50,000 brick-and-mortar pharmacies - including
those run by rivals. Inside Rx, a subsidiary of Cigna’s Evernorth, administers
that benefit, Amazon said. Still, the pandemic may help bring drug orders
online. E-commerce has surged this year as governments told people to stay home
to stave off infections of COVID-19, and Prime members - more than 150 million
globally - may be receptive to buying medication online now that it’s from
Amazon. The company said Prime subscribers get up to 80% off generic and up to
40% off brand drugs when they pay without insurance, as well as two-day delivery.
Amazon’s online pharmacy is not yet available in Illinois, Minnesota,
Louisiana, Kentucky, and Hawaii, a spokeswoman said.
^ It will be
interesting to see if Amazon Pharmacy will make a dent in the big prescription business.
If it does, hopefully that will mean lower prices for everyone getting
prescriptions from anywhere – because of the competition. ^
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