From the BBC:
“'Thanksgiving
To Go': Americans splash out on takeaways”
At this time in
November, 34-year-old Serrah Russell would normally be fielding a tonne of text
messages as her family plotted out kitchen logistics and contributions for the
Thanksgiving feast. But Covid concerns have cancelled the big gathering for
her. So this year the artist is skipping cooking altogether, opting instead for
a takeaway Thanksgiving meal. She, her husband, two friends and toddler will be
dining on a 10-dish spread prepared by Canlis, a high-end Seattle restaurant
with an award-winning chef, who is offering a video tutorial to coach customers
through the final steps of turkey roasting. "It feels like it's been such
a year," says Serrah, who has relied on Canlis takeaway to mark other
special occasions this year. "It's sort of nice to take away that stress
and just be present with people and enjoy that aspect of it."
Thanksgiving
takeaways As officials warn against travel and in some places bar
gatherings of more than 10 people due to the pandemic, the limits have raised
questions about the impact on Thanksgiving, normally one of the biggest
holidays in the US and a generator of billions of dollars in travel and food
sales. Among poultry producers, the likelihood that smaller gatherings
this year could loosen loyalty to the traditional turkey dinner has raised
fears of a surplus of the fowl, especially of larger birds. But some
restaurants, which have been hammered by social distancing restrictions and a
drop in dining out, the situation has produced a possible silver lining, as
smaller numbers make it more feasible for families to splurge on a
professionally prepared meal - even if it ends up being eaten at home. Thanksgiving
takeaway packages are popping up at restaurants across the country, as chefs
from Michelin-starred establishments to highway standbys like Cracker Barrel
look to reinvent themselves for the Covid era. Parachute, a Michelin-starred
Korean-American restaurant in Chicago, would typically close on the holiday,
enjoying the brief respite from what is one of its busiest months. The
restaurant is shut this year too, but families can pick up a Thanksgiving
spread the day before, which draws on memories of what owner Beverly Kim's
mother cooked for the celebration, with dishes like crab meat gratin and
parsley and butter Korean rice. "We want to make it easy and a way
to celebrate," Ms Kim says. Ms Kim says a Mother's Day package she
offered earlier this year proved a hit, and with business still about 30% down
on what it was before the pandemic, she's hoping to build on that success. "People
don't skimp on holidays or on birthdays. They still want to celebrate those
major milestones," she says. "Restaurants like mine are banking on
that - that people will support us at least with event kits and we can
hopefully make it a memorable experience."
'The world
has changed' Less than 10% of Americans typically eat Thanksgiving dinner
at a restaurant, according to polls by the National Restaurant Association. But
this year, what is usually a quiet day for the industry has already generated
millions of dollars in sales, says Bryan Ferschinger, marketing chief at Tock,
a restaurant reservation system that has morphed into an online order platform
during the pandemic. Roughly 1,000 restaurants - about a fifth of the
businesses on the platform - are offering "Thanksgiving To Go" menus,
with more launching every day, he says. "The world has changed.
Restaurants have gotten creative this year as they strive to make the best of
the situation by offering a range of Thanksgiving dinner options for carryout
and delivery." It's too soon to say how sales will compare with
last year, but specialty shops and grocery stores have also reported boosting
their meal kits and ready-to-eat options, betting that people tired of Covid
cooking will seek out convenience - if only for parts of the meal - to
celebrate. "People are just getting burned out of cooking,"
says butcher Jake Dickson, owner of Dickson's Farmstand Meats in New York,
which scaled back its order of raw turkeys by 30% but is doing brisk business
in ready-made turkey confit legs. "We wanted delicious things that were
celebratory without as much effort."
Fast service
At some of the most popular restaurants, Thanksgiving packages have
disappeared as fast as reservations did in pre-Covid times. The Liholiho
Yacht Club in San Francisco, known for its multicultural fare and the scarcity
of its tables, sold out its $200 (£150) four-person Thanksgiving-to-go meal in
roughly a week. Chef and co-owner Ravi Kapur says the big appetite for
the feast, which includes sausage-stuffed turkey roulade, sticky rice stuffing
and confit garlic mashed potatoes, means he's considering Christmas and New
Year's kits too. But Mr Kapur, who opened the restaurant in 2015, is not
quite celebrating. Since California entered its first lockdown in March,
he's slashed his staff from more than 60 to about five. His dining room remains
closed and sales this year are at about 20% of what they were, he estimates.
"If there's any way to kind of explore these new revenue streams and
have a good time doing it, we will," he says. "But there's a lot more
days of the year that we've got to get through. It's by no means an ultimate
victory. "If we were in a hospital, we'd be in critical
condition," he adds. Since March, about 100,000 restaurants in the
US have closed - roughly one in six, according to the National Restaurant
Association. Some two million jobs have yet to return. As of September,
about 40% of those still in business said they expected to close, unless
Washington approved additional aid. The industry's woes were on Lindsey
O'Connor's mind as she considered her Thanksgiving options this year. Lindsey,
who lives in Minneapolis, may end up dining solo since Covid has made the
prospect of travelling home to family or joining friends' celebrations more
complicated. But she's still planning a feast - even knowing some of it
is destined for the freezer. She's ordered a half-turkey from barbecue food
truck Animales BBQ, sweet potato and other sides from Union Hmong Kitchen and
turned to the upscale Spoon and Stable restaurant for stuffing and pumpkin
chiffon pie. Lindsey plans to make her grandmother's dinner rolls, as
she does every year, but the decision to outsource the rest of the cooking was
deliberate - a way to make the holiday not only special and less stressful, but
also to support the local restaurant scene. "I feel like I'm in a
position with having a steady paycheque to make sure I'm paying it forward and
in my mind that means supporting local restaurants," says the 31-year-old,
who researches retail trends. "This winter is going to be super
difficult," she adds. "I find it in some strange way a way to give
back and ensure that other people can have a Thanksgiving meal
themselves."
^ I can
understand why poultry farmers are worried and why restaurants are turning to
Takeout Thanksgiving Meals. Thanksgiving is a food holiday and of course this
year things will be different. While some may still travel and have large
gatherings the majority of people won’t and so are trying to find a way to
still celebrate the holiday in style. I would do a Thanksgiving Takeout Meal
myself, but most local places want you to pick it up on Thanksgiving Day so I
will cook my holiday feast myself as I have for years. ^
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