Toys for Tots
Toys for Tots
is a program run by the United States Marine Corps Reserve which distributes
toys to children whose parents cannot afford to buy them gifts for Christmas.
The program was founded in 1947 by reservist Major Bill Hendricks. The Marine
Toys for Tots Foundation, a 501(c)(3) not-for-profit public charity located in
Triangle, Virginia, serves to fund, raise funds for, and support the program.
Toys for Tots
began as a Los Angeles charitable effort in 1947. Major Bill Hendricks, USMCR,
was inspired by his wife Diane when she tried to donate a homemade Raggedy Ann
doll to a needy child but couldn't find any organization to do so. At her
suggestion, he gathered a group of local Marine reservists, including
Lieutenant Colonel John Hampton, who coordinated and collected some 5,000 toys
for local children that year from collection bins placed outside Warner Bros.
movie theaters. Jon B. Riffel also helped found the organization. Their efforts
were so successful that, in 1948, Toys for Tots was launched as a national
campaign. Hendricks used his position as director of Public Relations for
Warner Brothers Studio to enlist celebrity support, as well as have Walt Disney
Studios design the red toy train logo. A
theme song for the program was written in 1956 by Sammy Fain and Paul Francis
Webster, and would be recorded by Nat King Cole, Jo Stafford, Peggy Lee, among
others. Until 1979, Marine reservists (frequently in their dress blue uniforms)
and volunteers would collect and refurbish used toys. In 1980, only new toys
were accepted, as reservists were no longer able to dedicate drill hours to
refurbish toys, as well as legal concerns, to prevent the accidental giving of
recalled items, and the mixed message of giving hand-me-downs as a message of
hope.In 1991, the Secretary of Defense authorized the creation and affiliation
with the non-profit charity foundation. In 1995, the Secretary of Defense
approved Toys for Tots as an official mission of the Marine Corps Reserve. Noting
in 1996 that many communities did not have a Marine reservist presence, the
commander of the Marine Forces Reserve authorized Marine Corps League
detachments and other local organizations to fill the gaps in toy collection
and distribution. In 2009, the program received support from First Lady
Michelle Obama, who placed the first collection box at the White House. In
December 2011, she took part in a Toys for Tots activity at Joint Base
Anacostia-Bolling. As of 2016, the Toys for Tots Program and Foundation have
collected and distributed more than 512 million toys.
Mission The
mission of the program "is to collect new, unwrapped toys during October, November
and December each year, and distribute those toys as Christmas gifts to needy
children in the community in which the campaign is conducted." The
stated goal is to "deliver, through a new toy at Christmas, a message of
hope to less fortunate youngsters that will assist them in becoming
responsible, productive, and patriotic citizens."
Notable
achievements 2003 Outstanding Nonprofit Organization of the Year (DMA NPF),
Reader's Digest Best Children's Charity of 2003, One of the top 10 charities of
2003 on the Forbes "Gold Star" list. Charity Navigator four star
ratings in both 2005 and 2006. It is noted in their website, that toys
in good shape are okay to be donated as well.
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