From Military.com:
“It's Time to Turn Up the Volume
on Women Veteran-Owned Businesses”
VR Small is a Navy veteran,
founder and executive director for the Veteran Women's Enterprise Center
(VWEC). Veteran-owned businesses are
getting a lot of attention these days. But a subgroup of veteran entrepreneurs
must contend with misaligned resources, a side effect of stereotypes in the
general public about what it means to be a veteran. With six women veterans in
office on Capitol Hill, efforts are finally being made to bring long-overdue
women veteran issues to the forefront. The creation of the Servicewomen and
Women Veterans Congressional Caucus and the launch of the House Veteran Affairs
Committee's new Women Veterans Task Force are a start at bringing these issues
into focus. But women veteran-owned businesses remain in the shadows. The
problem is seen in the statistics. Women veteran-owned businesses (WVOBs) made
up 15.2% of all veteran-owned businesses in 2015, according to Census Bureau
statistics. About 97% of those businesses have no employees, but the 3% that do
employ more than 100,000 workers and reported over $10 billion in receipts over
a five-year reporting period. That data, says the National Women’s Business
Council, shows that growth in the sector is happening, but is only a fraction
of what it could be. "If veteran women-owned employer firms generated
receipts proportional to their share of veteran-owned employer firms (3.3
percent), these firms would have receipts that stood at about $29.3
billion," the National Women's Business Council said in a 2017 report
based on the Census Bureau's Annual Survey of Entrepreneurs. The council
further found that for every dollar a male veteran makes in his business, a
female veteran makes just $.07 in hers.
Why? One reason could be that
resources available from various business-focused organizations and federal
agencies often don't meet the immediate needs of WVOBs. Service types and
locations are often not designed specifically with women in mind. And many
agencies seem unwilling or unable to effectively and regularly engage WVOBs in
developing the social and financial capital necessary to scale their
businesses. When we fail to effectively engage WVOBs, we lose the added value
to our society of this highly diverse population that represents nearly every
ethnicity, race, gender orientation and age group. Statistics also suggest that
support for WVOBs impacts more than just the business owner and their
employees. According to statistics from Refinery29 and Chase, women in general
are the primary breadwinners in 40% of households. This suggests that
supporting women-owned business growth and self-sufficiency will ultimately
help build stronger families, support thriving communities and add fuel to our
nation's economy. The time is now to turn up the volume so we can hear and
respond more effectively to the often silent voices of female veterans. These
military women are trained to accomplish the mission using whatever resources
are available, and they will rarely be the squeaky wheel that gets the oil.
Instead, most will struggle in silence, never being given the opportunity to
articulate what they truly need to succeed. And because many female veterans
don't self-identify, the local business community assumes that women
veteran-owned businesses represent a limited population. But that is yet to be
proven. There is a movement in the right direction. For example, one project
taking on the charge of strengthening the voices of WVOBs is the Veteran
Women's Enterprise Center (VWEC)'s "Moments that Matter" research
project, in collaboration with the Dallas Federal Reserve Bank. The Moments
that Matter local survey focuses exclusively on engaging women veteran-owned
businesses in the Dallas-Fort Worth area. WVOBs in all 13 counties are
encouraged to turn up the volume and let their voices be heard by taking the
survey. While several surveys have been conducted for veteran-owned businesses
in general, this local survey is designed to capture data that will clearly
define transitional moments in these WVOBs' entrepreneur journey. That, in
turn, will help identify and connect them to the resources they need to
effectively scale their businesses. Those steps will ultimately help them build
a vibrant entrepreneurial ecosystem that supports consistent access to
essential social and financial capital.
The survey is also the VWEC's
pilot project for the development of a regional and national tool that can be
used to provide an annual report on the status of women veteran-owned
businesses, keeping the volume up and tuned into their ongoing challenges and
successes. When we consider funding support to and for our veteran communities,
we should consider women veteran-owned businesses' silent contributions as a
potential gold mine, and it often pays to dig deeper, and invest more, if you
really want to strike gold. And as we work toward equality for all women, we
must ensure that equity is instituted across the board. To effectively
acknowledge and engage this group, we have to change the narrative. When we say
"veteran," we need to immediately envision men and women who have
faithfully served our nation.
^ This is a really interesting article
on a topic (female military veterans) I don’t know too much about. It made me
want to learn more about the specific issues that female veterans face over
male veterans. ^
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