From the CBC:
“Turkey seeks to rebrand,
wants to be known as Türkiye instead of the bird”
Turkish Foreign Minister Mevlut
Cavusoglu has sent a letter to the United Nations formally requesting that his
country be referred to as Türkiye, the state-run news agency reported. The move
is seen as part of a push by Ankara to rebrand the country and dissociate its
name from the bird, turkey, and some negative connotations that are associated
with it. Anadolu Agency said Stephane Dujarric, spokesman to United Nations
Secretary General Antonio Guterres, confirmed receipt of the letter late on
Wednesday. The agency quoted Dujarric as saying that the name change had become
effective "from the moment" the letter was received. President Recep
Tayyip Erdogan's government has been pressing for the internationally
recognized name Turkey to be changed to Türkiye (tur-key-YAY) as it is spelled
and pronounced in Turkish. The country called itself Türkiye in 1923 after its
declaration of independence.
'Made in Türkiye' In
December, Erdogan ordered the use of Türkiye to better represent Turkish
culture and values, including demanding that "Made in Türkiye" be
used instead of "Made in Turkey" on exported products. Turkish
ministries began using Türkiye in official documents. Earlier this year,
the government also released a promotional video as part of its attempts to
change its name in English. The video shows tourists from across the world
saying "Hello Türkiye" at famous destinations. The Turkish
presidency's directorate of communications said it launched the campaign
"to promote more effectively the use of `Türkiye' as the country's
national and international name on international platforms." It was
not clear whether the name, with a letter that doesn't exist in the English
alphabet, will catch on widely abroad. In 2016, the Czech Republic officially
registered its short-form name, Czechia, and while some international
institutions use it, many still refer to the country by its longer name. Turkey's
English-language state broadcaster TRT World has switched to using Türkiye
although the word Turkey slips in by journalists still trying to get used to
the change.
TRT World explained the decision
in an article earlier this year, saying Googling "Turkey" brings up a
"a muddled set of images, articles, and dictionary definitions that
conflate the country with Meleagris — otherwise known as the turkey, a large
bird native to North America — which is famous for being served on Christmas
menus or Thanksgiving dinners." The network continued: "Flip through
the Cambridge Dictionary and 'turkey' is defined as 'something that fails
badly' or 'a stupid or silly person.' TRT World argued that Turks prefer their
country to be called Türkiye, in "keeping with the country's aims of
determining how others should identify it."
^ I don't see this catching-on.
No non-Turkish speaker will be able to pronounce it. The Czech Republic made
Czechia official in 2016 and I don't
know any English-Speaker who uses that.
Maybe Turkey should focus on its
alliance with NATO and doing more to support that alliance over Russia instead
of a name change. ^
https://www.cbc.ca/news/world/turkey-t%C3%BCrkiye-name-1.6474780
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