The nation’s first Father’s Day
was celebrated on June 19, 1910, in the state of Washington. However, it was
not until 1972–58 years after President Woodrow Wilson made Mother’s Day
official–that the day honoring fathers became a nationwide holiday in the
United States. Father’s Day 2020 occurs on Sunday, June 21.
Mother’s Day: Inspiration for
Father’s Day: The “Mother’s Day”
we celebrate today has its origins in the peace-and-reconciliation campaigns of
the post-Civil War era. During the 1860s, at the urging of activist Ann Reeves
Jarvis, one divided West Virginia town celebrated “Mother’s Work Days” that
brought together the mothers of Confederate and Union soldiers. However, Mother’s Day did not become a
commercial holiday until 1908, when–inspired by Jarvis’s daughter, Anna Jarvis,
who wanted to honor her own mother by making Mother’s Day a national
holiday–the John Wanamaker department store in Philadelphia sponsored a service
dedicated to mothers in its auditorium.
Thanks in large part to this association with retailers, who saw great
potential for profit in the holiday, Mother’s Day caught on right away. In
1909, 45 states observed the day, and in 1914, President Woodrow Wilson
approved a resolution that made the second Sunday in May a holiday in honor of
“that tender, gentle army, the mothers of America.”
Origins of Father’s Day: The campaign to celebrate the nation’s
fathers did not meet with the same enthusiasm–perhaps because, as one florist
explained, “fathers haven’t the same sentimental appeal that mothers have.” On July 5, 1908, a West Virginia church
sponsored the nation’s first event explicitly in honor of fathers, a Sunday
sermon in memory of the 362 men who had died in the previous December’s
explosions at the Fairmont Coal Company mines in Monongah, but it was a one-time
commemoration and not an annual holiday.
The next year, a Spokane, Washington, woman named Sonora Smart Dodd, one
of six children raised by a widower, tried to establish an official equivalent
to Mother’s Day for male parents. She went to local churches, the YMCA,
shopkeepers and government officials to drum up support for her idea, and she
was successful: Washington State celebrated the nation’s first statewide
Father’s Day on June 19, 1910. Slowly,
the holiday spread. In 1916, President Wilson honored the day by using
telegraph signals to unfurl a flag in Spokane when he pressed a button in
Washington, D.C. In 1924, President Calvin Coolidge urged state governments to
observe Father’s Day. Today, the day
honoring fathers is celebrated in the United States on the third Sunday of
June: Father’s Day 2018 occurred on June 17; the following year, Father’s Day
2019 falls on June 16. In other countries–especially in Europe and Latin
America–fathers are honored on St. Joseph’s Day, a traditional Catholic holiday
that falls on March 19.
Father’s Day: Controversy and
Commercialism: Many men, however,
continued to disdain the day. As one historian writes, they “scoffed at the
holiday’s sentimental attempts to domesticate manliness with flowers and
gift-giving, or they derided the proliferation of such holidays as a commercial
gimmick to sell more products–often paid for by the father himself.” During the
1920s and 1930s, a movement arose to scrap Mother’s Day and Father’s Day
altogether in favor of a single holiday, Parents’ Day. Every year on Mother’s
Day, pro-Parents’ Day groups rallied in New York City’s Central Park–a public
reminder, said Parents’ Day activist and radio performer Robert Spere, “that
both parents should be loved and respected together.” Paradoxically, however, the Great Depression
derailed this effort to combine and de-commercialize the holidays. Struggling
retailers and advertisers redoubled their efforts to make Father’s Day a
“second Christmas” for men, promoting goods such as neckties, hats, socks,
pipes and tobacco, golf clubs and other sporting goods, and greeting
cards. When World War II began,
advertisers began to argue that celebrating Father’s Day was a way to honor
American troops and support the war effort. By the end of the war, Father’s Day
may not have been a federal holiday, but it was a national institution. In
1972, in the middle of a hard-fought presidential re-election campaign, Richard
Nixon signed a proclamation making Father’s Day a federal holiday at last.
Today, economists estimate that Americans spend more than $1 billion each year
on Father’s Day gifts.
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