From Yahoo:
“WGN America Launches
Primetime Newscast With A Promise: Just The Facts”
On Tuesday evening comes a new
entrant in the cable news wars: WGN America’s News Nation, a three-hour
primetime newscast that promises a just-the-facts approach to viewers’ daily
diet. No outraged hosts, no endless panels of talking-head commentary, no
irreverent chyrons. The bet is that in an era of polarization, what consumers
crave is a program without a point of view. “We want to present a newscast
every night that you can sit and watch with your other family member that
doesn’t agree with you,” said Sean Compton, EVP of Nexstar Media Group, which
owns WGN America and operates almost 200 stations. News Nation has created a
newsroom at WGN’s Chicago and hired 150 of its own staffers. It also will draw
on the resources of Nexstar outlets.
The newscast will feature anchors
Joe Donlon and Marni Hughes, as well as breaking-news anchor Rob Nelson and
meteorologist Albert Ramon. A recent hire is Dean Reynolds, who will be
national political correspondent, after recently departing CBS News. The
newscast will run from 8 PM ET to 11 PM ET. Their approach may be different for
the time period, but not other parts of the day. Despite all of the attention
paid to what Tucker Carlson said or to a Rachel Maddow opener, the traditional
broadcast-network evening newscasts still command many more viewers, a recent
average of about 21 million nightly. In fact, during the pandemic, ABC’s World
News Tonight with David Muir has often been the most watched show in all of
television.
Other outlets are planning to
launch shows they say will take a similar neutral approach. Later next month,
CNBC will launch a 7 p.m. ET newscast with Shepard Smith, The News with Shepard
Smith, emphasizing that it will, in his words, deliver “a non-partisan,
fact-based evening newscast.” Even Sinclair Broadcast Group, which had run into
criticism for a conservative bent in local newscast commentary, is launching
what it calls a fact-based morning headline news service early next year. For
News Nation, WGN America has hired two editors and retained a group of
rhetoricians to watch for bias. The news team has gotten a sense of what that
means as they have been doing rehearsals for more than a month. For instance,
Nelson said that there was one script about Postmaster General Louis DeJoy’s
recent testimony before Congress. Nelson added the word “embattled” to
Postmaster General. “Later in the night there was an email from the rhetorician
saying, ‘Well, I don’t know about the word ’embattled’ in that case,” Nelson
said. He asked the network’s VP News about it, and she told him that, after
looking up the definition of the word and its context, Nelson was right. “We’re
talking about one word. We’re talking about a show that wasn’t even airing.
These were still rehearsals,” Nelson said. “But already we were already
examining the meaning of the word ’embattled’ to make sure that it fit the
moment, that it was fair and clean.” Another example was in how they treated
one of the most divisive stories of the moment: the ongoing racial justice
demonstrations in major cities. More specifically, they sought to examine the
distinction between a protest and a riot. “We put our research team on that to
really dig into some of the words that people are using to describe what is
happening on American streets right now, and do we really understand the words
that we are using and the power behind those words,” Hughes said. She added:
“What we didn’t do was tell people what we think about that, or what you should
think about that. We just laid it out. We used the definitions, we used
research to get the history, and we put it up on the screen and let people
digest it, and we move on to the next story.” Eason Jordan, CEO of Oryx
Strategies, who was CNN’s chief news executive and president of news gathering
and international networks, said he’s viewing the launch of News Nation with “a
mix of admiration and dismay” that “they intend to emulate CNN’s straight-news
formula at launch in 1980.” “Straight news in primetime worked then, in the
absence of the internet, social media and other TV news networks,” he said via
email. “In today’s deeply polarized, information-overload era, is there a
market for straight news in primetime? If so, I believe we’d already have it.
CNN transitioned to primetime from straight news to personality-driven news
talk because that’s what viewers want and watch … and get from all three major
TV news nets.” Have the country’s current divides changed the equation? WGN
America hired two research firms and both came to the conclusion “that people
are sick and tired of being talked to and not informed,” Compton said. “They
are being told how to feel and they just want to be informed. And there was a
big audience for that.” “They say they want that. But fingers crossed that
works for us and that translates to viewership levels that we are satisfied
with,” Compton said.
News Nation is launching with
startup costs estimated at $20 million, but that is offset by what Nexstar
otherwise would be paying for the entertainment programming that used to run in
its spot. Nexstar’s stations also are promoting the show across their
platforms. Compton also sees the ability to tap into Nexstar’s local newsrooms
as another big advantage, not just because of their resources and reach, but
for the different types of stories they might generate. They still will cover
politics, the debates and Election Night, Compton said, but they also want to
draw on the vantage points from across the country. As an example, last week,
on the night that President Donald Trump accepted the Republican nomination,
“our top story, and probably our top three stories, would have been Hurricane
Laura and the impact it had,” he said. Compton also points to the way that
national networks drew on Los Angeles station KTLA-TV for its reporting on the
death of Kobe Bryant as the type of resource that local outlets can provide. They
also will have a digital presence via the constantly updated app NewsNation
Now, as well as a News Nation website. For international news, they have a
partnership with Reuters and AP. In determining what makes the nightly
newscast, News Nation has divided the country up into six zones, with zone
producers tasked with monitoring Nexstar newsroom for what might be of interest
to a national audience. As an example of what would have made a newscast,
executives point to a story from Colorado Springs about the city’s first female
police chief. “We’re not just putting on local stories because we want to just
fill it with content,” Compton said. “They have got to be stories that are
worthy of working their way to the top.”
The most difficult challenge has
been building a news organization amid the pandemic. The launch was pushed a
back a bit because of the coronavirus, while they went to work hiring a staff,
securing equipment and building out a studio. Compton credits Jennifer Lyons,
WGN’s VP News, for overseeing the operation. “It wasn’t like that first day at
work where it is an odd thing where everyone is trying to fit in,” Compton
said. “It was everyone’s first day at work. You have 145 people coming
together. You have to build your own format. You have to think about your own
music, your own graphics, how you are going to be different.” Compton, who has
worked in radio with Rush Limbaugh and Maddow, said that he understands why
cable news networks have learned in so heavily on talk. He just thinks that
viewers are looking for less confrontation in the evening. “I’m not taking
shots at what they have done,” Compton said. “They are very, very successful.
The problem is, they are not doing news anymore. And you can’t sit with your
left-wing friend and your right-wing friend in the same room and have an
intelligent conversation when you have Tucker Carlson barking in one direction
and Anderson Cooper barking in the other direction. It creates a divide, when
people really just want to be presented the facts.”
^ I watched News Nation last
night and thought it did a good job. I like being told what has happened
without all the editorials from the reporters and the news casters as every
other media outlet in the US seems to do. CNN only focuses on the ultra-Liberal
viewpoint. Fox only focus on the ultra-Conservative viewpoint. I want a media outlet
that shows the good with the bad. The liberal with the conservative (or the conservative
with the liberal.) I don’t know if this will last at New Nation, but I really
hope it does. ^
https://www.yahoo.com/entertainment/wgn-america-launches-primetime-newscast-124441406.html
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