From the CBC:
“Amazon
opens pickup depot in Iqaluit, promising dramatically faster shipping”
Amazon is
promising faster and more reliable service to customers in Iqaluit as it opened
a new pickup depot today, which it says will cut delivery times from two to
three weeks, down to three to five days. The company's new partnership with
Canadian North will see flights from Ottawa to Iqaluit – on Wednesdays and
Sundays – have dedicated cargo space reserved for Amazon Prime orders. The new
Amazon pickup depot is set up at the old Canadian North cargo hangar by the new
Iqaluit airport. Customers with Amazon Prime memberships will have the option
to choose the new depot as their pickup location upon checkout. The Iqaluit
post office is also listed as a pickup location, but Amazon says items shipped
there won't be delivered within the promised three- to five-day window. "As important as it is to shop local,
[retailers are] just too small to carry all the things you're going to
want," Iqaluit Mayor Kenny Bell said. "It's nice to have that option
to order from Amazon for things that you just normally can't get, or that are
at extreme prices here." Bell estimates the company shipped 200,000
parcels to Iqaluit in 2019 alone. "We're very proud to service the
community," added Adam Baker, Amazon's vice-president of global
transportation. "It's important to us to be able to use the scale of our
company for good and help the people that rely on us the most in that
area."
'A sigh of
relief' The company's move to plant some roots in Iqaluit is a welcomed
sign for a community that often balked at media coverage of Amazon's impact on
the city, out of fear of losing the service altogether. "It was
always tenuous. We were never sure even month to month that [the] service would
continue," said Iqaluit Coun. Kyle Sheppard, who once coined a Fight
Club-esque rule of never talking about Amazon. Indeed, Bell thought the
worst when Amazon first contacted his office to inform him of their plans. "At
first I thought they were discontinuing free shipping," said Bell.
"But they told us that they're guaranteed to be here for quite a long
time. They see Iqaluit as an important step in their company. So we're really
excited." In October 2019, a glitch on Amazon's systems briefly
halted free shipping to Iqaluit, sending customers into a panic-buying frenzy,
fearful they were about to lose the coveted service. "It was
probably the hottest topic in town when it did happen. With no formal
information, rumours started to fly and there was a lot of fear in town,"
Sheppard recalled, adding that many people "breathed a sigh of
relief" when the service returned a few days later. "It would
have had a pretty significant quality of life impact on some people,"
Sheppard said, acknowledging there are Iqalummiut who can't access the
affordability of Amazon Prime for lack of a credit card, bank account, or the
spare money for the membership fee.
Impact on
food security As Amazon has opened up a variety of online shopping options
for communities without malls or big box stores, it's also opened up Iqaluit to
southern pricing on food and smaller items. Things like non-perishable
food, toothpaste, tampons and deodorant are often half price on Amazon compared
to Iqaluit's local stores — with prices driven up by shipping costs, staff
wages and power bills. "I'm a student, and have been for three and
a half years. I spend thousands of dollars every couple of months on Amazon
orders, and it probably saves me thousands," said fourth-year law student
David Lawson. "It definitely has an impact on food security." "I
know that there are some people in the communities that will have [Amazon
orders] shipped here to their friends and family, and pick it up when they're
passing through," added Nicole Camphaug, a local sealskin artisan. "They
can get nutritious food on Amazon, and they don't have to take their money and
think, 'well, what can I buy at the local store with this?' I do think that
Nutrition North compared to Amazon, there's quite a difference." Still,
while Iqaluit's mayor is glad to see Amazon maintain service for the long haul,
he noted there's something to be said for shopping local. "All of
our local places donate back [to the community], whether it be to the soup
kitchen, to youth hockey, or whatever." Bell said. "Obviously that's
really important, and that's one of the main reasons why you support local ...
but [Amazon] is supporting the community with free shipping. Their donation is
probably bigger than anyone, really." Meanwhile, as Iqaluit is able
to benefit from the reprieve of northern food prices, Amazon Prime shipping
isn't offered to the rest of Nunavut — where 70 per cent of Inuit homes are
food insecure. Baker, the Amazon executive, didn't rule out building on
the new partnership with Canadian North to expanded free shipping
territory-wide, but said "getting it right" in Iqaluit is the
company's primary focus right now.
^ It is great
to see more opportunities in these isolated places like the Nunavut Territorial
Capital. It not only helps bring in supplies and food, but also at a lower
cost. ^
https://www.cbc.ca/news/canada/north/iqaluit-amazon-prime-depot-hub-1.5844364
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