From Broadcasting Cable:
“Hearst Stations Go Dark to
DirecTV”
Hearst Television, after granting
four temporary extensions to DirecTV and streaming service AT&T TV Now to
try to hammer out a deal, pulled its 34 broadcast stations from the satellite
giant’s customers Friday, after the parties failed to reach a retransmission
consent agreement. Hearst TV’s retrans deal officially expired on Dec. 31, but
the broadcaster granted four extensions - one to 3 p.m. on Jan. 2 and three on
Jan. 3 (at 3, 5 and 7 p.m.) while it tried to reach a deal. The extensions were
initially seen to be a sign that an agreement could be close, but alas it was
not meant to be. “We must have Hearst’s permission to offer any of its stations
and have repeatedly asked Hearst to keep them available while we conclude a new
business agreement privately,” DirecTV said in a statement. “Hearst has refused
and instead continues to demand far higher fees than we have ever agreed to
with any other station owner including very recent deals with far larger
broadcasters.” The service disruption means DirecTV customers in those markets
could miss NFL playoff games this weekend. “Make no mistake, the decision to
deny any fans their usual access to these games is Hearst’s alone,” DirecTV
continued. “It’s hardly the first time, as DISH Network, Charter Spectrum, Cox
Communications and our own customers have all gone without Hearst stations
before. Fortunately, these stations’ programs remain available for free over
the air and are also often available to stream at the local station or its
broadcast network’s website and to fans using the broadcast network mobile app.
We share our customers’ frustration, regret any inconvenience and appreciate
their patience while we work to settle this matter as immediately as possible.”
Hearst TV confirmed the impasse, adding that viewers can still access the stations
over the air or through another distributor. “We have made significant
investments to deliver top tier programming to our viewers and DirecTV is
seeking the right to carry our stations at below market rates, which is neither
fair nor reasonable,” Hearst said on its station websites.
^ This seems to happen fairly frequently.
In this case the blame is both on Directv and on Hearst Television. I have lost
the only local TV channel in my State as well as several local TV channels from
neighboring States. I really hope Directv and Hearst will start thinking about the
ordinary people and come to an agreement sooner rather than later. I don’t
appreciate always being used as a pawn. ^
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