European Should Be…
J.N. Hughes-Wilson is a British
cartoonist, best known for three cartoons he made in the late 1980s and early
1990s, all with the same title: 'The Perfect ... Should Be...'. They all poke
fun at stereotypical images of certain countries, among them the NATO members
('The Perfect NATO member should be', 1988), the European Union ('The Perfect
European Should Be', 1991/1995) and the artist's own fatherland ('The Perfect
Brit Should Be', 1992). Because of the enduring stereotypical images and gentle
comedy the cartoons are still sold to tourists in Europe today.
The Perfect European should be
Hughes-Wilson made another card in 1991, 'The Perfect European should be',
which lampooned all then 12 members of the European Union. Since some are NATO
members too, he reused some gags he'd used before on his previous card 'The
Perfect NATO member should be' (1988). In case of the Belgians, Germans,
Portuguese, Italians, Dutchmen, Greek, Luxembourgers, Danes the stereotypes are
the same. Other nationalities received other stereotypes. The Britons are
ridiculed for their awful cuisine, which arguably is a far more widespread
notion than their unwillingness to be straightforward. Hughes-Wilson dropped
the gag about the "humble" French and used it for the Spaniards
instead, who are often stereotyped as being proud to the point of idleness. As
a replacement he ridiculed the French as aggressive and foul-mouthed drivers.
To conclude he recycled the
stereotypical depiction of Norwegians as alcoholics for the Irish, who
are also often depicted as being drunks. The postcard was distributed in
anticipation of the 1992 Treaty of Maastricht. It became a popular tourist
gift.
In 1995 three new countries
joined the European Union and Hughes-Wilson therefore added three extra
stereotypical representations. The Finns are portrayed as being shy and quiet,
Austrians as impatient and Swedes as inflexible. By 2004 'The Perfect European
Should Be...' became dated, because Malta, Cyprus, Estonia, Latvia, Lithuania,
Poland, the Czech Republic, Slovakia, Slovenia and Hungary joined in, followed
by Bulgaria and Romania in 2007 and Croatia in 2013. In 2016 the United Kingdom
voted to leave the E.U. in a referendum, which led to a nearly four year-long
'Brexit' crisis. Since 2020 the U.K. has officially left. Nevertheless
Hughes-Wilson never updated his postcard again. Though arguably, depicting 27
countries on one tiny postcard is a bit complex.
^ He is good at catching the funny
aspects. ^
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