50 years ago today (November 17,
1968) the “Heidi Game” happened when NBC broke-away from an Oakland Raiders and
New York Jets game to show the movie “Heidi.” Within minutes thousands of
viewers on the East Coast were calling NBC to complain about missing the end of
the football game. Others called newspapers, television stations, even the New
York City Police Department, both to seek the final score and simply to vent. In
the aftermath of the incident, NBC installed special "Heidi phones",
with a connection to a different telephone exchange from other network phones,
to ensure that network personnel could communicate under similar circumstances.
It’s a good thing there was
nothing more important going on in the first 17 days of November 1968 like: the
US Presidential Elections, the longest student strike in US history, the most
widely felt earthquake in US history (affecting 23 states over an area of
580,000 square miles), the Brezhnev Doctrine created, Yale University
announcing that it would admit women students for the first time in its 267
year history or the Vietnam War (with the Draft, the numerous pro and anti-war demonstrations
across the country, Operation Commando Hunt or Johnson announcing that because
of the Tet Offensive the Army and the Marines would send 24,000 troops back to
Vietnam for involuntary second tours along with several thousands more Draftees.)
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