Thursday, November 4, 2021

Air Canada's English Arrogance

From the CBC:

“Air Canada CEO says he's lived in Montreal 'without speaking French' for 14 years”


(Air Canada's new CEO, Michael Rousseau, is being criticized for speaking only 20 seconds of French at a speech in Montreal on Wednesday.)

When Air Canada CEO Michael Rousseau was asked in French on Wednesday how he managed to live in Quebec's largest city for 14 years without speaking the language, he paused and requested the question be posed in English.  In a 26-minute speech at the Palais des congrès in Montreal moments before, Rousseau only spoke French for about 20 seconds. While his understanding of the language is "fair," he said, he struggles to speak it. That prompted swift criticism from federal and provincial politicians and several Quebec commentators.

Many pointed out that Air Canada is subject to the Official Languages Act and must therefore serve customers in English and French, depending on the customer's preference.  Montreal's Chamber of Commerce had invited Rousseau to speak about Air Canada's recovery after the pandemic. It was his first major speech since he was appointed CEO of the company, which used to be a Crown corporation, in February. He had held various roles in the company's executive suite since 2007.  After the speech, Rousseau was asked in French by a journalist for Quebec TV news channel LCN how he's managed to live in Montreal for so long despite speaking little French. Rousseau paused and said: "Can you redo that in English? Because I want to make sure I understand your question before I respond to it." The journalist, Pierre-Olivier Zappa, said he'd rather Rousseau's press attaché translate the question to him. The attaché replied that Rousseau had addressed it in his speech.  Eventually, Zappa asked the question in English, saying, "How can you live in Montreal without speaking French? Is it easy?" Rousseau paused again.  "I've been able to live in Montreal without speaking French, and I think that's a testament to the city of Montreal," Rousseau said.  He was also asked why he had not learned French, responding: "If you look at my work schedule, you'd understand why."

Politicians condemn Rousseau, Air Canada Michel Leblanc, the president of the Chamber of Commerce, said he was disappointed that Rousseau's speech contained very little French, "and that the CEO of Air Canada did not publicly declare that his intention was to learn French." Raymond Théberge, Canada's Commissioner of Official Languages, said he hopes Rousseau will make a commitment to do so.  "Like any CEO of a company subject to the Official Languages Act, [Rousseau] should be able to communicate in the official languages," Théberge said in an interview with Radio-Canada.  Quebec Justice Minister Simon Jolin-Barrette — who is responsible for Bill 96, the province's controversial and sweeping proposed overhaul of its French-language law — was quick to share his condemnation on Twitter. "The big boss of Air Canada expresses everything we rejected decades ago: contempt for our language and our culture at home in Quebec," Jolin-Barrette wrote in French.  "These words are unworthy of the role he occupies."

The federal Minister of Official Languages Ginette Petitpas Taylor also criticized Rousseau, stating on Twitter that, "Air Canada offers an important service to Canadians. It must do so in both official languages — and its leaders must be an example." Quebec Liberal Party Leader Dominique Anglade also reacted, calling Rousseau's comments "appalling and disrespectful" and stating that "Air Canada frankly does not understand the impact of its decisions," to appoint a CEO who does not speak adequate French.  The Fédération des communautés francophones et acadienne du Canada, an organization representing Canadian francophone and Acadian communities, has asked Rousseau to apologize.  "He must apologize for his insensitive attitude and his lack of respect for francophones," said the federation's president, Liane Roy. "If the Commissioner of Official Languages had the power to issue orders and impose penalties … maybe it would be taken more seriously," Roy added.

^ This is the perfect example of how Bilingualism has failed in Canada. Canada has been officially Bilingual in French and in English since 1969 (52 years) and yet the vast majority of English-Speaking Canadians cannot speak French. Only 1 Province (New Brunswick) is officially Bilingual.

 56% of Canadians have English as their Mother Tongue and 21.4% of Canadians have French as their Mother Tongue.

 86.2% of Canadians have a working knowledge of English while only 29% of Canadians have a working knowledge of French.

The Air Canada CEO’s arrogance in thinking it was something to be proud of (to not only never have learned French as well as never having used French despite living in Montreal for 14 years) shows the continued arrogance of most English-Speaking Canadians across the country. It is no wonder the French-Speaking Canadians continued to feel like 2nd Class Citizens in their own country.

The Canadian Federal Government owns about 6% of Air Canada and so you would think the airline and ALL of its Employees would have to abide by Canadian Federal Government Language Laws and provide services in BOTH French and in English.

What’s the point of having a Bilingual Language Law and a Federal Minister of Official Languages if there are no consequences when someone who is supposed to be able to know and use French and English can’t use one of them? ^

 https://www.cbc.ca/news/canada/montreal/air-canada-ceo-french-1.6236356

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.