Tuesday, May 7, 2013

Windows 8

From the BBC:
"Windows 8 update: Microsoft crisis or business as usual?"

If you want an object lesson in how journalists can spin a story different ways, look no further than the coverage of Microsoft's plans to update Windows 8.  A front-page splash in the Financial Times screams the software giant is preparing for a humiliating U-turn on key aspects of its operating system as it grapples with customer discontent on a par with Coca-Cola's launch of New Coke 30 years ago - widely considered as one of the greatest marketing disasters of all time.  All we know for sure is a woman called Tami Reller, Microsoft's chief marketing and financial officer, has clearly had a busy time briefing journalists in the past day or two - and some of those journalists have seized on this contact as an opportunity to repeat and amplify already widely reported whispers that Windows 8 has got off to a less than stratospheric start.  There's no doubting the pressures on Microsoft. Windows 8 was designed with touchscreens and tablet computers in mind, in an attempt to keep the company relevant and boost its presence in software for highly portable devices - the most rapidly growing segment of the market, which is dominated by Google's Android and Apple's iOS platforms. But there was always a risk that too radical a break with what went before would alienate legions of existing core customers - people who have invested time and effort in getting familiar with earlier versions of Windows for use on their laptops and PCs.  The lightning rod for criticism was Microsoft's decision to do away with the Start Menu button in the bottom left hand corner of the desktop screen, a venerated feature of successive versions of Windows since the mid-1990s.


^ I got a new computer and was forced to use Windows 8 and I hate it. It does nothing new or exciting and just looks bad. I hope they get forced (by the public) to return to the older systems. ^


http://www.bbc.co.uk/news/technology-22439496

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