Halloween Numbers

From USA Today:
"Boo! Halloween by the numbers"

Here's a look at the numbers behind Halloween: 

- $8.4 billion will be spent on Halloween this year: According to the National Retail Federation (NRF), U.S. consumers will spend an average of $82.93, up from $73.34 last year.

- $3.1 billion will be spent on costumes: Americans want to dress to impress, according to the national retail report. And while Americans are spending a lot of money on costumes, some are more expensive than others.

- $2.5 billion will be spent on candy, according to the NRF: But your sweet tooth may cost you more this year. The price of candy and chewing gum has been on the rise since 1998 (even greater than the rate of inflation), according to the Bureau of Labor Statistics.

I- f you want to cover up this Halloween, you may have to pay for it. On average, women will pay double for “non-sexy” Halloween costumes, according to a new report from the Indix Data Marketplace, which combines data on online merchandise. The report found that 31.7% of women’s online costumes are labeled “sexy,” and 68.3% do not include the word “sexy.” The “sexy” costumes are on average $30.56, and those without sexy were 59.28, according to the report, which compiled information on over 226,7070 in-stock costume products online.

- 171 million Americans plan to partake in Halloween festivities. 

- Pokemon is in this Halloween, but some characters are favored more than others. According to the Indix Data Marketplace,  37.3% of online Pokemon costumes are ‘Pikachu’ related.

- Trump is a big seller: Devin Rubink with HalloweenCostumes.com said Trump costumes have been the clear winner on the site with sales 3 to 1 in favor of Trump over the past couple of weeks.  The National Retail Federation has any kind of political costume pegged at third most popular choice for adults this year, behind witch and pirate.

^ I've never been a huge fan of Halloween, but I do eat my candy corn and watch scary movies every year (no one comes up my mountain so I don't have any trick-or-treaters. ^


http://www.usatoday.com/story/money/nation-now/2016/10/25/halloween-numbers-trump-clinton-pokemon-sexy-costumes-american-halloween-spending/92716734/