Rude McD's

From Yahoo:
"McDonald's Tackles Repair of 'Broken' Service"

McDonald's Corp. (MCD), battling back from recent earnings disappointments, is putting unusual emphasis on a longtime challenge: getting its far-flung workforce to provide service with a smile.

The fast-food giant, whose restaurant sales in the U.S. began to slip last year, is pushing franchisees to improve staffing and service amid mounting complaints about rude employees.  In a webcast McDonald's executives held with franchise owners last month, the company said 1 in 5 customer complaints are related to friendliness issues "and it's increasing," according to a slide from the presentation reviewed by The Wall Street Journal. The webcast identified the top complaint as "rude or unprofessional employees."  One slide said that complaints about speed of service "have increased significantly over the past six months." Another mentioned that customers find service "chaotic." "Service is broken," said a slide from part of the webcast delivered by Steve Levigne, vice president of business research for McDonald's USA.

^ This is a real problem for McDonald's. I had to file a complaint with the main office after I was verbally abused by a cashier at a McDonald's in Rensselaer, New York (I was there going to NYC for my birthday and the incident happened on my birthday last June.) I wrote about it already under my trips section. People will only stand so much before they go elsewhere. I don't know if I intentionally reduced my trips to McD's because of the above-mentioned incident, but I used to go often and since last June I can count the number of time on one hand. Good customer service is the most important thing for any company and sadly has been going way-down over the years. ^

http://finance.yahoo.com/news/mcdonalds-tackles-repair-broken-233000449.html